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The Apple Collection: Long Before the iPhone Apple Tried to Rule the 80's Runway

Updated: Jul 14


The Apple Collection

In 1986, Apple released a full-on clothing and lifestyle line called the Apple Collection — and yes, it was as pastel and logo-heavy as you'd imagine.


Think:

  • Rainbow-logo polo shirts

  • Visors and windbreakers

  • Coffee mugs, notepads, and duffle bags

  • All in very 1980s colors like peach, seafoam, and sky blue.


The goal? Humanize the brand and turn Apple fans into walking billboards. They even made a glossy fashion catalog with smiling models posing next to beige Macintosh computers.


While it never became a mainstream hit, the Apple Collection is now vintage gold. Original pieces can sell for hundreds online.



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