Did You Know? Apple Ads Always Display 9:41

Ever noticed that Apple product ads always show the same time on the screen? It’s not a coincidence—it’s by design!

When Apple unveils a new product, the keynote presentation is carefully timed so that the “big reveal” happens about 40 minutes into the event. That’s why most iPhones, iPads, and Macs in ads display 9:41 AM. It lines up with the historic moment when Steve Jobs first introduced the original iPhone in 2007.

This little detail has become part of Apple’s brand signature. It makes their ads feel consistent, intentional, and tied back to that legendary moment in tech history.

So next time you see an Apple ad, check the clock—you’ll be in on the secret!