Daily Dooley

Question: Which mobile app was the first to hit 1 billion active users?

Answer: Facebook

A billion monthly active users (a metric also known as "MAUs") isn't just a milestone, it's a coronation. It marks an ascension from useful to essential, a tool embedded in the muscle memory of daily life.

Facebook was the first mobile app to cross 1 billion MAUs in June 2015. It took them 8.7 years to achieve the feat. At the time, this was seismic: the social network had not only transitioned successfully to smartphones but had become the default layer of digital social interaction worldwide. That figure would later balloon to over 3 billion, cementing Facebook's role in the architecture of the internet.

Why "Dooley?"

Inspired by the founder's alma mater - Emory University's spirit mascot, Dooley represents the voice of the student body. And when Dooley shows up to your class, you can count on a fun time and the rest of the day off!